When developing programs, we always begin with the participant in mind.
How do you connect the participant on the one hand with the goals, content, and activities on the other? Respect and empathy are the two most important factors in this. We pay close attention to the target group's needs. What is the appropriate learning pace, and what tone of voice should be used? When creating programs, we use personas. A persona is a detailed description of our participant that includes details like age, education, career, behavioral patterns, and motivations. And then you're still not there because each participant is unique. Learning styles, interests, and personal circumstances cannot be forseen ahead of time. What is the solution? A balance of structure and freedom. We create strong learning paths with a clear structure.
However, knowledge transfer occurs primarily when applied in one's own (work) environment. And there is plenty of room for your own choices and interpretation!
We provide a diverse range of knowledge and tools to enable individuals to continue their education. In this way, we create a clear program that leads to a result while also ensuring enough personal choice and input to connect with the participant as an individual. How do you make learning appealing? By including stories. Stories are an organic and powerful way of communicating messages and connecting people.
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